Dozens of motorists have been spotted breaking new traffic restrictions in the city centre.
The drivers have been photographed going down a road that has recently had traffic restrictions imposed.
Corporation Street in front of Derby Council House is now only open to buses, taxis, cyclists and pedestrians between the hours of 7am and 7pm.
Derbyshire Live publicised the news in July before the restrictions started to apply from Sunday, August 2.
There are also clear signs publicising the new restrictions at the road entrance and a camera has been put in place to watch the area.
But it appears many motorists have fallen foul of the new rules, as a Derbyshire Live photographer counted a total of 50 cars travelling down the road in just 15 minutes at around lunchtime on October 6.
The camera watching Corporation Street is not currently functional, meaning that the cars will not be fined at this point
However, Derby City Council has warned that it could be used for enforcement in the future, while saying that this would be an undesirable option.
A Derby City Council spokesperson said: “Corporation Street was closed to traffic between 7am and 7pm on 2 August, as part of the £161million Transforming Cities Programme, for future strategic transport investment in the city, designed to improve the city centre environment, support public transport and promote the route as safer and more pleasant for pedestrians and cyclists.
“The delivery of this scheme was however brought forward under the Government’s Emergency Active Travel Fund, as a measure to support more walking and cycling, and create better space for social distancing during the Covid-19 pandemic.
“Since the scheme was introduced, enhanced signage has been installed, along with an enforcement camera, primarily to capture data on the compliance with the scheme.
“Early data shows that there is a high level of abuse of the restriction, though the level isn’t growing, it is currently preventing the scheme from delivering the full benefit for bus operators, passengers, and for cyclists linking between the various cross-city routes.
“Whilst the camera is capable of being used for enforcement, it is hoped that option won’t need to be taken.
“We need to allow time for road users to get used to the changes and ensure there is a consensus that signage is very clear and straightforward to understand, above and beyond what is legally required if need be.
“The council is due to review the new restriction during October, with consultation taking place later this month and into early November.”