As the second Covid-19 lockdown begins today, a free online picture archive has been launched to allow us to celebrate, share and remember what unites us.
Despite this year’s events across Derby and Derbyshire being cancelled, the new Memory Lane service allows people to remember annual occasions like Bonfire Night today.
Launched by the owners of The Mirror and The Express, Memory Lane is asking the public to preserve, discover, celebrate and share images which matter to them as we enter another challenging time during the pandemic.
The campaign video, which can be watched above, features diverse images that unite the nation and communities, including photos from Bonfire Night, Remembrance Sunday, and the NHS.
The launch follows a YouGov survey which suggests that the past is in danger of being lost because 80% of Brits haven’t digitised all their photos.
According to the newly-commissioned nostalgia survey for Memory Lane:
- 67% of the population are looking for something that brings them comfort
- More than half of UK adults (55%) are thinking about what we did before the pandemic
- Almost a third of the population (31%) are looking at old photographs to get themselves through these strange times
Fronting the launch is Professor of History, author and broadcaster Kate Williams, who said: “Photographs are one of the most important social documents we have access to, allowing us to understand society and communities from different generations.
“We learn so much more about our past when we look at the photographs of everyday people as opposed to formal photos of royalty and aristocracy.
“If important images languish in the loft, there is a real danger they may be lost forever.”
Memorylane.co.uk is a free tool providing a home for photographs that may have remained hidden for years.
A rich, interactive and nostalgic archive with content searchable by location, date, topics, people, categories and more – it aims to create a bigger, more inclusive picture of history by allowing you to preserve, discover, share and colourise the past.